STORY

WHY CHOOSE SUNDAVILLE®

Could it be the sparkling sunshine, the occasional refreshing shower, the gentle breeze or the tender loving care that we devote to our cuttings? Whatever the reason, Sundaville® will add summer to your garden, patio or balcony. And above all, it brings you happiness.

It goes without saying that Sundaville® is a plant with beautiful flowers, and it’s a firm favorite with consumers because it flowers abundantly for so long and requires little care. But Sundaville® is much, much more. As the name suggests, Sundaville® conjures up that special summer feeling: happy, care-free, innocent times, enjoying hot days and sultry evenings in the garden or on the patio or balcony.

Sundaville® is an uncomplicated, unassuming and undemanding plant that brings you summer every day. So, it’s not just a pretty face: Sundaville® will make you smile. Maybe that’s why consumers love Sundaville® so much. In any case, it’s why we, the Sundaville® team, want to share the Sundaville® experience with everyone. That’s why we say: Sundaville® brings you happiness!

In 2003 Suntory Flowers Europe released a real revolution in the horticultural industry with Sundaville® Red, the first truly red Mandevilla, which has excellent branching and rich flowering. Sundaville® is a very strong plant for outdoor use in tubs and baskets. This Mandevilla needs very little water and gives an exuberant flower show all through the summer. It’s also a very low-maintenance, user-friendly plant for every consumer.

REDESIGNED

IDENTITY

The introduction of the Sundaville® Apricot, Beauty Soft Peach and Mini Scarlet prompted the marketing department of MNP flowers to make some changes and improvements to the Sundaville® brand in order to incorporate modern standards of design and update its image. We have taken more appealing pictures of our plants, created a new logo, written new texts, developed new designs and, most importantly, introduced successful new Sundaville® varieties.

The official Sundaville® branding is specially designed to tell you the full story of the Sundaville® brand, and inform you of the feelings it evokes and its special characteristics.

These days consumers want more! They want a special design, more background information, more involvement with the product (customer experience) and, most importantly, they wish to create a sea of flowers in their own garden and own long lasting plants which offer excellent value for money. All these things add extra value to the plant (brand) and can be achieved through official branding. For example, the official branded labels make the plants more visible and recognisable on the shop floor. They provide more information and tell a clearer story about the positive and distinctive characteristics of the species as compared to its competitors. This encourages consumers to return and buy the same brand – Sundaville® – again! Ultimately, more plants are sold and everybody in the (supply) chain will benefit.

We will not be keeping these designs and this new information to ourselves. Instead, we plan to share them with all our partners which means our customers (licensees, growers, garden centres, etc.) can profit equally. The goal is not only to sell more plants but also to keep costs low, make a better and more reliable impression on the end consumer and stay ahead of the competition.

LABELS

ASK FOR THE REAL NO.1

Many have tried and are still trying, but none have managed to copy the appearance and perfect qualities of Sundaville®. We are very proud of our achievements, and since there can only be one true Sundaville®, we have produced a certificate of authenticity. Always buy the one and only Sundaville®, the No.1 Mandevilla (Dipladenia) on the market. Sundaville® varieties provide you with an extended flowering season and require very little maintenance.

The official Sundaville® brand labels are specially designed labels which tells the total story of the Sundaville® brand and its special characteristics. These days consumers want more! They want a special design, more background information, more feeling (experience) with the product and most important, help to create a see of flowers in their garden and a long lasting life for its money. All the above things add extra value to the plant (brand), and will be achieved by using official brand labels.

By using the branded labels, plants are visible and recognizable on store floors. They give more information and tell a clearer story about the good and different characteristics of the species in comparison to its competitor. This way consumers will come back to the store and hopefully re-buy the same brand, our brand! In the end more plants are sold and everybody in the (supply) chain will benefit.

SUNDAVILLE® labels | World's No.1 Mandevilla (Dipladenia)

Questions, cultivation info and sales.

The biggest collection of Mandevilla.

BUSINESS

PROFESSIONALS

The Sundaville® collection is a tried and tested garden favorite will be given a refreshing, contemporary marketing boost. Just imagine what that will mean for sales of this plant and for your business! Sundaville® is a guaranteed cash cow for retailers, earning it the position of market leader in its segment. The annual repurchase rate is 100% – so people who buy Sundaville® always come back for more next summer!

We want you to share this phenomenal success. Include Sundaville® in your product range, and you will reap the benefits too. That’s why we’ll be offering you the very best marketing support, gadgets and products, so that Sundaville® will become your most wanted product too, guaranteed to get buyers coming back for more. We hope that you will be keen to share the one and only true Sundaville® with your customers.

OUR TEAM

OF PROFESSIONALS

We have a team of professionals standing by to answer all of your questions. So if you are interested in Sundaville® or another product from the Suntory Flowers Europe, if you need high resolution pictures for in your catalog or you need some POS material for retailers? Please feel free to contact one of our colleagues at MNP flowers.

For more information go to www.suntoryflowers.eu or www.mnpflowers.com.

COME AND VISIT THE
MNP HEAD OFFICE &
SELECTION CENTRE
NEAR AMSTERDAM
AIRPORT SCHIPHOL

 Weteringweg 3A, 2155 MV
Leimuiderbrug, The Netherlands

Jeroen Egtberts | CEO MNP flowers | Suntory Flowers Europe

Jeroen Egtberts

Managing Director

T: +31(0)172 – 506700
M: +31(0)653 – 238036
F: +31(0)172 – 506675

j.egtberts@mnpflowers.com

Klaas Droog | Sales, Control & Product Manager MNP flowers & Suntory Flowers Europe

Klaas Droog

Sales, Control & Product Manager

T: +31(0)172 – 506700
M: +31(0)622 – 396350
F: +31(0)172 – 506675

k.droog@mnpflowers.com

Erwin Giezen | Marketing Manager MNP flowers & Suntory Flowers Europe

Erwin Giezen

Marketing Manager & DTP

T: +31(0)172 – 506700
M: +31(0)619 – 945482
F: +31(0)172 – 506675

e.giezen@mnpflowers.com

Willem Mulder | Contract & License Administration Manager MNP flowers & Suntory Flowers Europe

Willem Mulder

Contract & License Administration Manager

T: +31(0)172 – 506700
M: +31(0)612 – 125885
F: +31(0)172 – 506675

w.mulder@mnpflowers.com

 MNP flowers
T: +31(0)172 506700
F: +31(0)172 506675

 Weteringweg 3A
2155 MV Leimuiderbrug
The Netherlands